In 2010 Brian Friedman in asking for $48M in public subsidy for his proposed hotel we today know as The Line Hotel estimated that the hotels bar/restaurants would produce revenue at a rate of $420/sqft on a yearly basis. This analysis was accepted by the OCFO as reasonable and actually conservative for Adams Morgan.
DDOT leases public space to restaurants and bars in the city at a rate $5/sqft for outdoor cafes, $10/sqft if you enclose the space, per year. Typically in Adams Morgan landlords lease commercial space at $40/sqft and Luxury housing at about $50/sqft. The cost of public space for commercial uses is about 8 times cheaper than market rate space. Big developers and their hedge fund partners target this public space for profits and to lower their investment risk. They just need to convince residents to turn against public space as a public amenity and see the space for a monetary perspective.
For big developers and their hedge fund investors, Up-Fluming sets the stage for even greater profits. Up-Fluming setups up additional air rights, setbacks and side yard space via the city’s PUD zoning process. Typically this process gives developers access to additional space at a one time cost of less than $1/sqft. Market rate acquisition of this same space is typically between $500sqft to $700/sqft based on the 20 year financial life of a projects. On a yearly square foot basis this acquisition cost is around $30/sqft at market rate. So the normal opportunity for the developer is the difference between $30/sqft and $50/sqft they can rent for. However, the freed up Up-Flumped space the opportunity developers/hedge funds is the difference between $1/sqft and $50/sqft, a 150% percent improvement in profit potential.
The above are rough numbers; however, they illustrate why Friedman and the hedge fund crew and Hoffman at the Suntrust plaza are so hungry for Adams Morgan via the conversion of public space and up-Fluming. And are willing to exploit the COVID-19 pandemic for their near free Adams Morgan meal. As Friedman explains in the article below, he has been working to acquire cheap public space for awhile and COVID-19 gave cover for this financial move.
To recap the numbers, for Friedman or Hoffman to acquire land in Adams Morgan at market rate they would pay between $500/sqft and $700/sqft. If they acquire that same land via UpFluming and then zoning relief or other public processes the cost for that land is $1/sqft. If they desire to lease land in public space (sidewalks and streets) the cost is about $5/sqft per year from DDOT.
On the revenue side for luxury apartments they collect $50/sqft and commercial use $40/sqft. from renters. Shifting internal building space from commercial to luxury residential improves profits. Shifting commercial space onto the public space makes this possible. Plus the commercial use a bar/restaurant is a key amenity in collecting the $50/sqft luxury rents, so the conversion of public space into bar space impacts their bottomline twice.
On the other hand, public space in use by the general public and in particular by those who don’t meet the luxury image works against this method of profit. The goal of their hedge fund investors is to maximize rents per building square foot. However, its hard to come to the larger community and government agencies and say, hey I need to maximize profits for my hedge fund investors so change or ignore the law. Instead it wrapped in protecting the small businesses (ironically they are pricing out), pedestrian safety/mobility, climate change, other forms of flat white urbanism, and most comical affordable housing.
The careless Up-Fluming as requested by OP sets up the transfer of the wealth and soul of neighborhoods like Adams Morgan to hedge funds and these funds just eat it up. You can IZ+ the up-Flum all day long, the funds don’t pay we pay by giving up more public space via the shift/conversion described above or tax abatements.
We need city officials to stop investing in hedge funds and back into the people and their communities.
William
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Reimagining Adams Morgan: Q&A With Adams Morgan Coalition’s Brian Friedman
BY KEITH LORIA JUNE 23, 2020 10:42 AM
BRIAN FRIEDMAN. PHOTO: BY AMCDC
The Adams Morgan Commercial Development Coalition (AMCDC) is a newly formed organization focused on rebuilding and reimagining the neighborhood of Adams Morgan, post-COVID-19, in Washington D.C.
Brian Friedman, founding partner of Foxhall Partners, started the coalition along with some prominent names in the region. His experience in D.C. includes serving as the developer of the Line Hotel and AdMo Apartments and as a board member of the Adams Morgan, or AdMo, business improvement district.
The board – which also includes execs like Foxhall’s Matt Wexler, the Reed-Cooke Neighborhood Association’s Nick Roland, and retail leasing expert Stephan Rodiger – intends to transform the neighborhood of Adams Morgan to make things easier for businesses post-COVID-19.
The neighborhood, located in Northwest D.C. is centered on the happening nightlife scene around 18th Street. It includes a diverse mix of bars, music venues and international restaurants, while brick row houses are home to businesses such as independent bookstores, artisan cafes and vintage clothing shops, many painted with quirky murals.
Commercial Observer caught up with Friedman to discuss efforts to close 18th Street to vehicles, working with district leaders and plans to keep Adams Morgan thriving.
Commercial Observer: What is the importance of the new coalition?
Brian Friedman: The Adams Morgan Commercial Development Coalition is focused on the re-imagination and the livability of the Adams Morgan commercial core as the town comes out of the COVID-19 pandemic.
A main initiative for the AMCDC is the closure of 18th street for vehicles (outside of emergency vehicles) and the creation of a pedestrian street used for additional outdoor spaces for consumer activity, neighborhood retailers and food and beverage establishments. I have been pushing the creation of these pedestrian streets since early 2005, but it took the devastation of COVID-19 to bring together all the parties in agreement on this movement including the AdMo BID, neighbors, local associations, civic groups and more.
With what’s happening due to the pandemic, what is the need for this now?
Now there is an absolute need for this initiative because Washington D.C. has been slow to reopen. And even now with the reopening at its beginning phases, there is no plan for those without outdoor seating. Currently, if a retailer or restaurant does not have outdoor space, they do not get revenue, they cannot pay taxes, they cannot create jobs or opportunity, and they risk the chance of permanent closure. We decided to coordinate this effort in an integrated way for the sake of our small businesses and our community.
What are the chief goals of the coalition?
Our chief goals are simple: Save the businesses; bring back jobs to the community; create a responsible way for people to work socially; save the tax base and economy of the neighborhood; save the charm of Adams Morgan; and make Adams Morgan a destination for locals and tourism.
How have you been working with district leaders on this?
We have been diligently working with Ward 1 Councilmember Brianne Nadeau and her staff, including David Meni, and the mayor’s office. It is key for us to get their support and have them understand what we can do as entrepreneurs, businessmen/women and community leaders.
We have been frustrated with the ineffective movement from other district leaders. Our businesses and our towns need innovative thinking and decisive action in order to survive. Since leadership was unable to take responsibility for the spiraling economic and social effects of three months of business closure, we took it upon ourselves to effectuate change.
Can you provide some advice on what small businesses can be doing to better survive these challenging times?
Businesses need to innovate. No one could have predicted how long the “stay at home” orders were going to last—but those who were quick to realize the situation are those who are doing better today. Businesses need to broaden their services and simplify their offerings. They need to have a strong digital presence, especially on social media, and they need to update their website often. Customers crave communication in these confusing times and will go to business pages that are most effectively connecting with them.
And of course, they need to be able to provide a safe, clean, and healthy environment for their employees and their customers. If employees feel safe, that extends to the customer base, who will have confidence to come back to these businesses.
What bold ideas do you have to infuse revenue back into these small businesses in D.C.?
Businesses need to create revenue outside of their four walls. It is their job to create new daily offerings to their consumers. They need to innovate and be creative.
I understand you used some of your own money to fund these businesses because the government was unable to do enough. Tell me about your efforts there.
My partner at Foxhall Partners, Matt Wexler, and myself preceded the Coalition with initial capital, as have several other Adams Morgan business and property owners, who are also AMCDC founders. I then took it a step further and offered to personally match new funds raised by Coalition supporters.
I know personally the challenges that come with being an entrepreneur and a business owner. I want our community to flourish and I want to help by infusing finance into these businesses and create more jobs and more opportunity.
What is unique and special about The Adams Morgan neighborhood?
Adams Morgan is one of the few 24/7 neighborhoods with activity all day long. Besides tons of bars, restaurants, and businesses there is a lot of new residential development and beautiful parks. The community is eclectic, charming, and perfectly situated in the middle of the city.
—–Original Message—–
From: whj@melanet.com
Sent: Friday, March 12, 2021 12:11pm
To: adamsmorgan@groups.io
Cc: “HearUsNow!” <hearusnow@googlegroups.com>, everett.lott@dc.gov, “Trueblood, Andrew (OP)” <andrew.trueblood@dc.gov>, “Mendelson, Phil (COUNCIL)” <pmendelson@dccouncil.us>, “McDuffie, Kenyan (Council)” <kmcduffie@dccouncil.us>, “White, Sr., Trayon (Council” <twhite@dccouncil.us>, “Pinto, Brooke (Council)” <bpinto@dccouncil.us>, “Bonds, Anita (Council)” <abonds@dccouncil.us>, “esilverman@dccouncil.us” <esilverman@dccouncil.us>, “Cheh, Mary (COUNCIL)” <mcheh@dccouncil.us>, “Gray, Vincent (Council)” <vgray@dccouncil.us>, “rwhite@dccouncil.us” <rwhite@dccouncil.us>, “Allen, Charles (Council)” <callen@dccouncil.us>, chenderson@dccouncil.us, jlewisgeorge@dccouncil.us
Subject: Part 2.5: up-FLUMing & The Detroit Hedge Fund that Eat Adams Morgan
The SunTrust Plaza and Line Hotel deals are symptomatic of the same government backed Big Capital over neighborhoods phenomena which is consuming Adam Morgan and other DC neighborhoods.
Whether the Big Capital are private equity, pension or sovereign wealth funds, neighbors and their values most be consumed and restructured for this capital to flow. Land use up-FLUMed, public space monetized, the low/moderate income displaced/marginalized, values flattened and risks assumed by the public. Big Capital needs $100M deals.
In September of 2015 developer PN Hoffman armed with over $300M in city land and subsidy and a financing team of banks led by SunTrust and including SunTrust merger partner BB&T closes on the $1.2M Wharf Phase I. PN Hoffman is able to close on financing because the city reduced the required number of affordable housing in the project by about a 1/3 and redefined affordable to include individuals making $100K and $120K per year in income for 1/2 the remaining affordable units.
About four months later in February of 2016, PN Hoffman fat with public subsidy and equity partner Potomac Investment Properties announces a deal with the same SunTrust to redevelop an area which includes the SunTrust Plaza with luxury condos. While I can’t draw a 100% direct connection, PN Hoffman is leveraging the affordable housing the city waved for him at the Wharf to build luxury condos in Adams Morgan, while consuming neighborhood public space a SunTrust Plaza.
PN Hoffman’s (now Hoffman & Associates) luxury condo deal at SunTrust Plaza similar to the Line Hotel’s $46M tax abatement boils down to which way government swings, the interest of Big Capital or people and neighbor. If we review DC’s Office of Planning’s (OP) proposed changes to the Comp Plan’s Mid-City section we can get a hint as to our governments leanings. OP changes its description of Adams Morgan from “colorful” to “unique”. Colorful focused on people and diversity of community, unique refers to a flat out Big Capital investment opportunity. I highly doubt there is not connection between Hoffman’s and SunTrust’s Wharf deal and the SunTrust Plaza deal hot on its tail.
Today, SunTrust which was bought by BB&T is now Truist Financial Corp.. Truist is a publicly traded and its top shareholders are The Vanguard Group, Inc., Capital Research & Management, BlackRock Fund Advisors, State Street Global Advisors (SSGA) and JPMorgan Investment. At the Wharf one of Hoffman’s main investors is PSP Investments a Canadian Government entity which manages their pension funds.
So while The SunTrust Plaza doesn’t involve the city effectively making backdoor investments in private equity hedge funds as with The Line deal. Investments of DC funds in hedge funds is against city policy. SunTrust Plaza does continue our city’s partnership with Big Capital to reshape and refine neighborhoods to fit the investment criteria of Big Capital.
I would not necessarily call this shady business practice as much as our public policy. And if the Council passes the Comp Plan in the next month as is, Big Capital and their interest and our government become one and the same, even in Adams Morgan. And the Jack Evans business plan becomes a reality.
William
—–Original Message—–
From: “margarita uricoechea” <muricoechea@gmail.com>
Sent: Tuesday, March 9, 2021 2:41pm
To: adamsmorgan@groups.io
Cc: “HearUsNow!” <HearUsNow@googlegroups.com>, everett.lott@dc.gov, “Trueblood, Andrew (OP)” <andrew.trueblood@dc.gov>, “Mendelson, Phil (COUNCIL)” <pmendelson@dccouncil.us>, “McDuffie, Kenyan (Council)” <kmcduffie@dccouncil.us>, “White, Sr., Trayon (Council” <twhite@dccouncil.us>, “Pinto, Brooke (Council)” <bpinto@dccouncil.us>, “Bonds, Anita (Council)” <abonds@dccouncil.us>, “esilverman@dccouncil.us” <esilverman@dccouncil.us>, “Cheh, Mary (COUNCIL)” <mcheh@dccouncil.us>, “Gray, Vincent (Council)” <vgray@dccouncil.us>, “rwhite@dccouncil.us” <rwhite@dccouncil.us>, “Allen, Charles (Council)” <callen@dccouncil.us>, chenderson@dccouncil.us, jlewisgeorge@dccouncil.us
Subject: Re: [adamsmorgan] Part 2: up-FLUMing & The Detroit Hedge Fund that Eat Adams Morgan





